JUCE is a community that believes every person has innate value irrespective of age, race, economic status, or religion. This stems from a belief that all humans are made in the image of God and that human life itself is sacred and each person has a God given purpose for their life. We could not say this with conviction if we believed humans are here by random chance or if we believed that life was a temporary state with no eternal consequence or meaning.  

With the core belief that life and human beings matter, JUCE aspires to have a community that reflects these values by creating content that values everyone, entertains and celebrates life, and above all, helps people find the meaning of life by connecting them with the Creator of life.